Hi. I am working in the 1776 incubator space right now at the twilight of the brand launch for my new lifestyle brand called Far From Timid.
There are some amazing companies working in this space. From one click donations for non-profits to motion censored elder care. These companies blow my mind. They are changing the world and I am so humbled to be around them. Many of the founders have come to me for advice with defining their brand story so I have put together a basic brand brief that all companies should use to help them define what conversation they want to be having with their customer. What story do they want to tell?
If you are struggling to define why your company exists and the story behind your brand, download the brief here.
If you have any questions, email me at firstname.lastname@example.org
Hope this helps.