Hi. I am a storyteller, artist, writer, and designer. I am The Brandinista.ALONA_ONSET


I drive people crazy. In a good way. As a hands-on creative marketing leader leading large cross functional teams, I specialize in creating branded content/entertainment and 360 campaigns across screens that make millenials crazy for you. I create stories that connect music, art, ideas, culture–and their influencers–to your brand. The engagement and loyalty I inspire is unparalleled.

Most recently, as Managing Creative Director for Marriott’s Creative + Content Studio I led a team of over 25 writers, producers, and art directors and transformed their internal agency from a traditional single platform model to one that supports 360, always-on branded content and entertainment for their 18 brands.

I also write and speak in the community about content, 360 brand building, and branded content.

Speaking Engagements
2016: Hit A BrandSlam: How To Build Your Personal Brand to Sell Your Startup @1776
2015: British Museum, Speaker for Digital Content Summit. Topic: Managing Editorial Planning
2013: Internet Week, Panelist. Topic: Branding and selecting SDK’s
2013: Soho House, Panelist and Speaker. Topic: Behind The Brand
2012: Norton Art Museum, Panelist. Topic: The Art of Technology
2012: General Assembly, Teacher/Creator. Topic: Best/Worst Brands.
2012: Soho House, Speaker + Producer. Topic: BrandSlam Bootcamp
2011: SXSW, Panelist + Producer. Topic: Rebranding Culture
2010: Fox’s Strategy Room with Eric Bolling, Recurring commentator.
2009: Creator of ‘It’s a Brand New World,’ a seminar series for small business.

Awards
2016: Finalist for Digiday’s Publishing Award, Marriott Traveler
2015: Webby Award: People’s Voice for Marriott’s Reddit Campaign: Best Use of Native Advertising
2016: HSMAI Gold, ‘LoveTravels’
2015: HSMAI Silver Award for ‘LoveTravels’ + Marriott Rewards ‘Make It Happen’
2013: Featured Artist for Anti-Defamation League’s Justice, Advocacy & Art
2012: Emmy Nominated Work for Doctors Without Borders ‘Starved For Attention’
2009: Honoree, Webby Awards, Lawyers.com
2009: Honoree, National Press Club, LexisNexis.com
1999: Clio Award, Popblaster: Animated game for Proctor and Gamble’s Pringles
1997: Casie Award, Covergirl.com
1997: Woman in Advertising Citation of Excellence, Covergirl.com web site
1997: Web Changes Everything, Exhibit at The Museum of Modern Art’s Sculpture Garden

Writing
2009-Present: Writer of two columns in the Huffington Post: Best/Worst Brands and Icon of The Day.
2010: Writer, iMedia Cover Story, “2 Brands in the Social Media Dark Age”

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