Content.Love

Drive People Crazy @ 1776

“Attending Alona’s brand and content marketing workshop was an “aha” moment for me as an entrepreneur.  She adeptly demonstrated the impact of personal brand on one’s company, but also gave me practical and customized tools to get out there and actually build my own brand– a critical step most marketing and branding workshops fail to address. “…

If The Content Is Dope, That’s All That Matters

It was July 2015, about six months before the Federal Trade Commission released their guidelines on native advertising, when I received this email below from a publisher I love-a publisher that I let into my world and gave them my digital virginity, my email address. I was very upset after reading it. When publishers try…

Brandinista in Crain’s Magazine

Crains magazine interviewed Brandinista about her inspiration behind her entrepreneurship and her passion for design and brand. She talks about how her studies at American University have come full circle as she dropped her original dream of becoming Barbara Walters in favor of graphic design and now has become a speaker, writer, and journalist for…

Brandinista is part of an Emmy Nominated Team!

MSF-VII Photo Collaborative Series on Childhood Malnutrition Nominated for Emmy NEW YORK, JULY 24, 2012—A groundbreaking multimedia documentary series exposing global childhood malnutrition, a collaboration between the international medical humanitarian organization Doctors Without Borders/Médecins Sans Frontières (MSF) and the renowned VII photojournalism and media company, has been nominated for a News and Documentary Emmy Award,…

Speaking at SXSW

SXSW is the hotbed of innovation for interactive, music, and film and l loved being able to speak there. I organized a panel called Rebranding Islam. I put this panel together to discuss how Public Relations and Branding could help the cause of Islamic Americans if they are willing to condemn terrorists in a very…

Brand Blueprint: This One Document Can Help Define Your Brand

Hi. I am working in the 1776 incubator space right now at the twilight of the brand launch for my new lifestyle brand called Far From Timid. There are some amazing companies working in this space. From one click donations for non-profits to motion censored elder care. These companies blow my mind. They are changing…

Alona Elkayam Launches First Haute Street Brand

On July 31 2015, I will launch a lifestyle brand, Far From Timid, selling products for home, fashion, and accessories featuring original patterns you can’t find anywhere else. Far From Timid is my dream and it’s the first haute street lifestyle brand in the marketplace. Also all the products are made in the USA. Far…

Speaking at Internet Week: Top 5 Criteria Agencies Use to Select SDK’s

Last week, I was invited on a panel at Internet Week’s AppNation to discuss how
 brands are leveraging Software Development Kits (SDK’s).
 I shared the stage with Fueled’s CEO Rameet Chwala. Read more in The Huffington Post.

New York and Ibiza Had a Beautiful Sexy Baby: They Called It Tel Aviv

I say Israel, you say shrapnel. I say Israel you say, unrest. But wait. You’ve got it all wrong. You see New York and Ibiza had this torrid love affair and had a baby. They called her Tel Aviv. She inherited her parents’ best features-the 24/7 nightlife and culture of New York and beaches and…

Speaking Content at The British Museum

Speaking at The Digital Content Summit 2015 in London, I sat in front an amazing audience at the British Museum. Yes, the British Museum. I was there to talk about how to Manage Editorial Process Across The Enterprise so I explained how the “four main arteries” in a publishing ecosystem work together: Creative, Front-end user…

Letter from Birmingham Jail

I always felt for the African American plight. Maybe it’s because I am a Jew and have experienced anti-semitism. Or maybe because I felt for the ones who did not get picked for kickball. For the ones who we made fun of in school. For all those that did not speak up for themselves. But mostly, I…

These Boots Are Made For Gawkin’

Boots are so badass. They really are. Boots are powerful. Like mustaches. I like the whole boot ritual. Opening the box, sliding those babies on my feet (which I wish were a tad smaller). I test drive every possible bottom- first the mini, then the skinny. Then, I look in the mirror-turn to the side,…