Dots App X Art Basel

OBJECTIVE
Create a Snapchat experience layer that is highly interactive, shareable, and engaging at The Shore Hotel in Art Basel to help client launch their handle within the environment–a partnership with Dwell magazine and Brazillian designer Espasso.

Develop micro content ideas that demonstrate how Dots can engage it’s current and potential audiences in Snapchat and across platforms after Art Basel.

CONCEPT
The brand is about playing beautifully and Espassp’s concept for Art Basel exhibit is about social furniture. We connected these two ideas to create an experience where people can connect with the Dwell design furniture and with one other in the space while learning about the DOTS brand and handle in a very minimalist way. As in the game, when a connection is made, there is beautiful success and winning involved–a master of your craft feeling. And on the ground at the event, we want people to not only interact with the furniture, but show winning when they interact with each other. The more interaction, the more engagement, the more people will snap.

EXPERIENTIAL

Wall One: A simple and beautiful wall animation will project a programmed sequence of DOTS that make the connections as in the game, and reveal it’s snap code.  Dots original music is playing in the background.

Wall Two:
Information about the furniture is unlocked when you create make a connection on the iPad that rests on each piece of furniture. In essence, the art caption becomes a dot game revealing information about the furniture.

Find Your DotMate
This is a cool premium item that emphasizes social and the need for people to connect, but also for the dots in the game to connect. We use partial famous design quotes and people are encouraged to connect with their dotmate.

MicroContent Pre, During and Post
We created content across platforms, not just Snap content with on brand themes including design, electronic music, aesthetic, adventure, and placed them in the circle environment. Owning the circle.

Play Beautiful UCG
Encourage people to snap themselves or other people doing what they love, their master of craft. 

DotLens
Created a Snapchat lens people download during event where every picture taken can fit into a circle frame.

Client

  • Marriott