LexisNexis wanted to create a seamless global brand, culture, and user experience while not interrupting revenue and brand equity in their markets. LexisNexis tasked me as part of an enterprise-wide initiative to reposition the well-known research and data company from a Product company to a Solutions Company and redesign their brand identity and their user interface in over 30 markets.
Additionally, LexisNexis wanted to incorporate a Corporate Responsibility message as part of the rebrand and user experience redesign.
My team and I conducted market research in 28 markets to find a message and architecture that would work in all countries and all market types, large and small. The user experience would also need to reflect both local and global content and seamless global brand experience. We identified product inventory, growth and sales strategies, and challenges in each market.