Marriott Traveler

CHALLENGE
Move Marriott from a hotel company to a travel company by winning the SEO game.

SOLUTION
I created Marriott’s first editorial platform, Marriott Traveler in March 2015. My vision was to create a site that gives you access to the most unique local experiences that you can’t find anywhere else–timeboxed for the day traveler or an extended adventurer. We created content partnerships with influencers like Jacks Gap and Sonia Gil.

I developed brand identity, UX, Content Strategy, Brand and Content Guidelines, ideated and curated over 300 pieces of content for launch that included videos, infographics, articles, repeatable formats with influencers. For all video repeatable formats, I co-wrote and produced the videos in partnership with Crazy Legs production.

RESULTS
• 2016: Marriott Traveler won Digiday’s 2016 Award for best new publication.
• 2016: Webby Awards
• Over 100,000 site visitors  in the first 6 months
• Currently 600-700k visitors per month

PRESS
• Inc: Marriott Just Triple Its Revenue with Content Site
AdWeek
Condé Nast Traveler
• BizJournal
 Contently Case Study

Client

  • Marriott