Move Marriott from a hotel company to a travel company by winning the SEO game.
I created Marriott’s first editorial platform, Marriott Traveler in March 2015. My vision was to create a site that gives you access to the most unique local experiences that you can’t find anywhere else–timeboxed for the day traveler or an extended adventurer. We created content partnerships with influencers like Jacks Gap and Sonia Gil.
I developed brand identity, UX, Content Strategy, Brand and Content Guidelines, ideated and curated over 300 pieces of content for launch that included videos, infographics, articles, repeatable formats with influencers. For all video repeatable formats, I co-wrote and produced the videos in partnership with Crazy Legs production.