IBM THINK

CHALLENGE
Create an enterprise editorial platform across the organization and geographies to unify all SEO traffic and business units–ONE IBM.

 

SOLUTION
Created an editorial platform based on IBM’s 1935 content marketing magazine, Think. We unified efforts across PR, Events, Brand, Marketing, Digital, and Comms. We wanted a unique user experience so we created a content platform of playlists that serve content the same way Spotify serves music.

RESULTS
Since launching the article templates, we have a 300% increase in engagement to all articles, and a 68% reduction in bounce rate.

Client

  • IBM